Cookies Policy

 Your privacy is very important to us – here is how we’re taking good care of your personal information...

Cookies Policy 

[LAST UPDATED: July 25, 2018]

This cookies policy (the "policy") was last updated on 25th July 2018 and refers to the website; [] operated by The National Tourism Development Authority (also known as Fáilte Ireland) whose principal place of business is at 88-95 Amiens Street, Dublin 1.

Our sites (as defined below) use cookies and similar technologies to ensure that we give our visitors the best possible experience by providing you personalised information, remembering your marketing and product preferences, and helping you obtain the right information. You can find out more about cookies and similar technologies, how we use them, and how to control them below.

Use of cookies and similar technologies

This notice describes how Fáilte Ireland, our partners, and our other third parties use cookies and similar technologies (such as pixel tags, web beacons, clear GIFs, JavaScript, and local storage). We will refer to these cookies and similar technologies simply as “cookies” for the rest of notice. We will also describe what options you may have regarding those cookies. This notice covers Fáilte Ireland’s use of cookies that may be used in connection with web sites (including mobile web sites and apps) owned and controlled by Fáilte Ireland (the “sites”).

In some cases, we may use cookies to collect information that is personally identifiable, or that can become personally identifiable if we combine it with other information. In such cases, the Fáilte Ireland Privacy Notice will apply in addition to this notice.

What are cookies?

Cookies are small files—usually consisting of letters and numbers—placed on your computer, tablet, phone, or similar device, when you use that device to visit a web site. Cookies are widely used by website owners to make their websites operate, work more efficiently, and provide analytic information.

These are the different types of cookies we and our service providers may use on our sites:

  • Essential cookies. These cookies are required for the operation of our sites (for example, to enable you to log into secure areas of our web site or use a shopping cart). These cookies enable you to move around the sites and use their features. Disabling these cookies will encumber the sites’ performance and may make the features and service unavailable.

  • Analytics and customization cookies. These cookies allow us to analyse activities on our sites and on other sites where we post content in order to improve and optimize the way our sites work. For example, we may use these types of cookies to ensure that visitors can easily find the information they are looking for on our websites. One way we do this is to recognize and count the number of visitors and see how they move around our website when they are using it. Analytics cookies also help us measure the performance of our advertising campaigns in order to help us improve our advertising campaigns and to optimize our sites’content for those who engage with our advertising.

  • Functionality cookies. These cookies are used to recognize you when you return to our sites. This enables us to personalize our content for you, greet you by name, and remember your preferences (for example, your choice of language or region).

  • Advertising cookies. These cookies record your online activities, including your visits to our sites, the pages you have visited, and the links and advertisements you have clicked. One purpose of this is to help make the content displayed on our sites more relevant to you. Another purpose is to allow us and our service providers to deliver advertisements or other communications to you that are designed to be more relevant to your apparent interests. When we and our service providers do so, this also involves partners such as publishers, data management platforms, and demand side platforms that help to manage the data. For example, if you look at one page on one of our sites, we may cause an advertisement to be delivered to you, on our sites or on other sites, for products referenced on that page or for similar products and services. We and our service providers and partners may also append other data to information collected by these cookies, including information obtained from third parties, and share this information with third parties for the purpose of delivering ads to you.

  • First party cookies





This cookie enables us to maintain session information for the user. Such information is used to allow you to use the Website in a way that makes your browsing experience more convenient, for example, by allowing you to store items in the "My Dublin" function.

The cookie expires when the user closes their web browser.


Specifies which cookies are enabled by the visitor.

1 year


Stores the visitor's preferred content culture.

1 year


Indicates if the visitor has been redirected to the mobile version of the website by the Mobile device redirection web part.



Stores the name of the current visual theme to provide proper design to the dialog windows.

1 day


Live ID authentication cookie.

1 year


Keeps a list of documents that the user rated to prevent repeated votes.

1 year


Body element class to provide accessibility standards.

1 year


Overall status of the visitor to track the site visitors within the web analytics.

1 year


Stores the web analytics Campaign assigned to the visitor.

1 day


Stores all the web analytics Campaigns, which should be tracked within a JavaScript snippet.

1 day


Stores the URL referrer from which the user arrives on the website.

1 day


Stores the GUID of the contact related to the current site visitor. Used to track activities on the website.

1 day

hjClosedSurveyInvites, _hjDonePolls, _hjMinimizedPolls, _hjDoneTestersWidgets, _hjMinimizedTestersWidgets, _hjDoneSurveys, _hjIncludedInSample, _hjShownFeedbackMessage

Cookies that Hotjar stores on your visitor's browser which expire 
automatically after 365 days.

Hotjar is an analytics and feedback tool that we use to understand how 
our website is used and improve usability. The cookies carry no personally
identifiable information.

1 year

  • Custom cookies





Tracks the user’s session to assign to the appropriate badge.

1 year


Tracks the user’s pins to assign to the Your Dublin section of the site.

1 year


Stores a reference of the anchor the user has applied.

1 year


  • Third party cookies

You should also be aware that there are cookies which are found in other companies' internet tools which we are using to enhance the Website. You will see ‘social buttons’ on the Website, including Twitter, YouTube, and Facebook which enable you to share or bookmark certain web pages. These websites have their own cookies, which are controlled by them.







This cookie is typically written to the browser upon the first visit to the Website from that web browser. If the cookie has been deleted by the browser operator, and the browser subsequently visits the Website, a new __utma cookie is written with a different unique ID. This cookie is used to determine unique visitors to the Website and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure.

2 years from set/update.



This cookie is used to establish and continue a user session with the Website. When a user views a page on the Website, the Google Analytics code attempts to update this cookie. If it does not find the cookie, a new one is written and a new session is established. Each time a user visits a different page on the Website, this cookie is updated to expire in 30 minutes, thus continuing a single session for as long as user activity continues within 30-minute intervals. This cookie expires when a user pauses on a page on your site for longer than 30 minutes. You can modify the default length of a user session with the _setSessionCookieTimeout() method.

30 minutes from set/update.



This cookie stores the type of referral used by the visitor to reach the Website, whether via a direct method, a referring link, a website search, or a campaign such as an ad or an email link. It is used to calculate search engine traffic, ad campaigns and page navigation within the Website. The cookie is updated with each page view to the Website.

6 months from set/update.



This cookie is not normally present in a default configuration of the tracking code. The __utmv cookie passes the information provided via the _setVar() method, which is used to create a custom user segment. This string is then passed to the Analytics servers in the GIF request URL via the utmcc parameter. This cookie is only written if you have added the _setVar() method for the tracking code on the Website page.

2 years from set/update.



This cookie is used by Website Optimizer and only set when the Website Optimizer tracking code is installed and correctly configured for the web pages. When the optimizer script executes, this cookie stores the variation this visitor is assigned to for each experiment, so the visitor has a consistent experience on the Website. See the Website Optimizer Help Center for more information.

2 years from set/update.

How does Fáilte Ireland collect and use other information?


We and our service providers may use cookies for a variety of purposes, including to:

  • Help us and third parties obtain information about your visits to the sites;

  • Process your orders;

  • Analyse your visiting patterns to improve our sites;

  • Deliver, communications, and content from us and third parties, on our sites and those of third parties, specific to your interests;

  • Remember your language and other preferences;

  • Help you obtain information you are looking for;

  • Provide a safe and secure service for online transactions;

  • Measure how many people use our sites, and how they use them, to keep our sites running efficiently and to better understand our sites’ audiences.

  • If you register on one of our sites, or otherwise provide us with your personal information, we may associate that information with other information we collect from or about you or that you provide, information regarding your use of our sites, or information we receive from or about you from third parties. We will use this combined data for marketing and analytics purposes.

How long do cookies stay on my device?

Some cookies operate from the time you visit a Fáilte Ireland service to the end of that particular web browsing session. These cookies expire and are automatically deleted when you close your Internet browser. These cookies are called “session” cookies.

Some cookies will stay on your device between browsing sessions—they do not expire when you close your browser. These cookies are called “persistent” cookies. The length of time a persistent cookie stays on your device varies from cookie to cookie. We and others use persistent cookies for a variety of purposes, such as to store your preferences so that they are available for the next visit, and to keep a more accurate account of how often you visit our sites, how often you return, how your use of the sites may vary over time, and the effectiveness of advertising efforts.

Who puts the cookies on my device?

Cookies may be placed on your device by Fáilte Ireland as the site operator. These cookies are called “first party” cookies. Some cookies may be placed on your device by a party other than Fáilte Ireland. These cookies are called “third party” cookies. For example, a Fáilte Ireland partner may place a third party cookie to enable online chat services.

Cookies may also be used to allow us and third parties to know when you visit our sites, and to understand how you interact with e-mails, advertisements, or other content. Through cookies, aggregate and other information not identifying individual users (such as your operating system, browser version, and the URL you came from, including from e-mails and advertisements) may be obtained and used to enhance your experience and understand traffic patterns. This technology counts the number of users who visit a particular service from specific banner advertisements outside the Fáilte Ireland site or who clicked on links or graphics included in e-mail newsletters received from Fáilte Ireland. It is also used as a tool to compile aggregated statistics about how Fáilte Ireland sites are used, to perform analytics and help us to optimize our sites, and to help serve you advertising based on your interests, as described in further detail below.

How does Fáilte Ireland use online and mobile advertising?

We and third parties, including technology partners, and service providers engage in interest-based advertising to deliver advertisements and personalized content that we and other advertisers believe will be of interest to you. To the extent third party vendors are using cookies to perform these services for Fáilte Ireland or others, Fáilte Ireland does not control the use of this technology or the resulting information, and is not responsible for any actions or policies of such third parties.

Ads may be delivered to you based on your online or mobile behavior (on Fáilte Ireland sites and non-Fáilte Ireland sites), your search activity, your responses to one of our advertisements or e-mails, the pages you visit, your general geographic location, or other information. These ads may appear on our sites or on third party web sites. The technology partners with whom we work to help us conduct interest-based advertising may be members of self-regulatory associations such as the Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA). For sites directed at persons located in the European Union, we may work with technology partners who are members of the European Digital Advertising Alliance (eDAA). You may also see advertisements for third parties on Fáilte Ireland sites or other websites or properties, based on your visits to, and activities on, Fáilte Ireland sites and other sites.

We participate in the Adobe Marketing Cloud Device Co-op to understand how you use our website and apps across different devices you use, in order to deliver advertising based on your interests.  You can learn more about how Adobe does this, and how to opt-out, at

How do I manage cookies?

You can decide whether or not to accept cookies. One way you can do this is through your internet browser’s settings. Most internet browsers allow some control of most cookies through the browser settings (please note that if you use your browser settings to block all cookies you may not be able to access parts of our web site). The following websites provide information on how to adjust the cookies settings on some popular browsers:

You can also use a browser plug-in such as Ghostery* from Cliqz International GmbH or the Tracking Protection List* from TRUSTe. (A browser plug-in is a piece of software which adds extra capabilities to your browser—for example, to play video or scan for viruses.). To find out more about interest-based advertising and your choices, visit these sites: Digital Advertising Alliance, the Network Advertising Initiative, and the Interactive Advertising Bureau (IAB) Europe. You can opt out of the use of cookies to tailor content or advertising to you by visiting the following links. Note that if you choose to opt out, you won’t necessarily see fewer ads. However, the ads you see may be less relevant to your interests.

Does Fáilte Ireland use Flash cookies or Local Shared Objects?

Our websites may also use so-called "Flash cookies" (also known as Local Shared Objects or "LSOs") to, among other things, to remember settings, preferences, to provide special content, such as video and animation playback and for other site operations.

If you do not want Flash cookies stored on your computer, you can adjust the settings of your Flash player to block Flash cookies storage using the tools contained in the Website Storage Settings Panel. You can also control Flash cookies by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash cookies (referred to "information" on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash cookies that are not being delivered by the operator of the page you are on at the time).

Please note that setting the Flash Player to restrict or limit acceptance of Flash cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.

What about other tracking technologies?

Cookies are not the only way to recognize or track visitors to a website. Fáilte Ireland may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our web sites or opened an e-mail that we have sent them. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

How does Fáilte Ireland respond to a Do Not Track signal?

There is currently no industry agreed upon response to a Do Not Track signal. At this time, Fáilte Ireland Services and websites do not function differently based on a user’s Do Not Track signal. For more information on Do Not Track, see All About Do Not Track.

Privacy at Fáilte Ireland

Fáilte Ireland is committed to privacy. For more information about Fáilte Ireland's approach to privacy, see our Fáilte Ireland Privacy Policy.

How to contact us

If you have any questions about how Fáilte Ireland uses cookies, you can contact Fáilte Ireland by;

  • In writing – address your letter to;

    Fiona Buckley, Data Protection Officer
    Fáilte Ireland,
    Unit 2 Nessan House,
    Riverview Business Park,
    Bessboro Road, Blackrock,
    Cork T12 R8HE,
  • Or by telephone;
    1800 242473 or +35318847101

Please include your contact information, the name of the Fáilte Ireland website or service, and a detailed description of your request or Cookie concern.

This notice updates and supersedes previous versions. We may change this notice at any time. The “LAST UPDATED” section at the top of this page lists when this notice was last revised. Any changes to this notice will become effective when we make the revised notice available on or through the sites.